Canadian Code of Advertising: History, Society, Criticism

Canadian Code of Advertising The Canadian Code of Advertising Standards, which has been developed to promote the professional practice of advertising, was first published in 1963 The code sets the criteria for acceptable advertising and forms the basis upon which advertising is evaluated in response to consumer, trade, or special Advertising: any message expressed in…

Customer Relationship Management

Marketers use customer relationship management tools to create marketing programs that satisfy customers Customer relationship management involves three stages: customer acquistion, customer retention, and customer reacquisition Customer relationship management Overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction Information technology and database systems Customer contact brands or companies…