External Influences Affecting the Marketing Mix

Economic Influence Economic Trends Domestic and International Trade Competitive Influence Market Structure Competitive Strategy Competitive Position Social and Demographic Influences Demographic Trends Multiculturalism Lifestyles Ecological Concerns Technological Influence Advances Research and Development Investment Information Technology Legal and Regulatory Influence Federal Laws/Regulations Provincial Laws/Regulations Self-regulation

What is Branding and Positioning

BRANDING AND POSITIONING PACKAGING Who packages the items? Raw material processors, manufacturers, retailers Why and how are things packaged? Protection Convenience Information Environmentally Friendly Promotion Appearance and Branding Packaging is often referred to as “THE SILENT SALESPERSON” 6 FUNCTIONS OF PACKAGING Protection Protect from breakage (bubble wrap, foam) Protect from germs, air, sunlight, dust/dirt (air…

Trading between Canada and Jamaica

Canada and Jamaica enjoy close, longstanding, and historic bilateral relations that include hemispheric and international cooperation, security and defence cooperation, trade and investment links, official development assistance, tourism, and a large Jamaican community in Canada estimated at 230,000 people. Canada and Jamaica cooperate within the Commonwealth, the United Nations and the Organization of American States.…