Change Management in an Organization

Introduction Change management plays a crucial role in an organization. Business organizations usually work to meet the needs of consumers through the production of goods and services. To ensure that sustainable profits are achieved in an organization, a positive change that affects all the critical areas in an organization should be embraced. While many modules…

Marketing: Distribution and Supply Chain

Nature and importance of marketing channels: Marketing channel: the set of individuals or firms involved in the process of making a product available. Intermediaries: Individuals or firms performing a role in the marketing channel, involved in making a product available. Functions performed by intermediaries: –          Transactional function: This is done when they buy and sell…