International Business – Marketing and Distribution Terminology

ADAPTATION – The process of adjusting to a different environment. BRANDING – A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. CROSSCULTURAL SYMBOLS – The meanings of symbols across several cultures. CUSTOMS BROKERS – An authorized agent specialized in customs clearance…

Possible Careers based on Degree

Communication and the Arts Musician Artist Actor Dancer Choreographer Interior design Fashion designer Costume designer Set designer Writer Publisher Multimedia expert Reporter Curator Photographer Make-up artist Editor Producer Agent TV and radio announcer Engineering, Industrial, and Scientific Technology Environmental planner Surveyor Software engineer Computer programmer Plumber Contractor Builder Miner Logger Landscape architect Aerospace engineer Inspector…

Marketing: Customer Relationship Management

Customer relationship management (CRM): The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. (Software that keeps your files, banking systems have all your information stored). The software can be assessed from wherever because its on the companies server. CRM entails cultural changes: CRM is an overall company…

Marketing mix & Marketing fundamentals

The essence of marketing: – Focusing on customer needs – Creating customer value (Achieved by delivering outstanding value through the combination of (1) pricing strategies, (2) product design, and (3) service elements. – Appealing to target markets – Coordinating the marketing mix Customer value: The unique combination of benefits received by targeted buyers that includes…