ADAPTATION – The process of adjusting to a different environment.
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BRANDING – A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
CROSSCULTURAL SYMBOLS – The meanings of symbols across several cultures.
CUSTOMS BROKERS – An authorized agent specialized in customs clearance procedures.
DEMOGRAPHICS – The study of total size, sex, territorial distribution, age, composition, and other characteristics of human populations.
DISTRIBUTION – The marketing and carrying of products to consumers.
DUTY – A taxation imposed on goods and services imported into a country. Also known as a tariff.
E-COMMERCE – A term referring to a wide variety of Internet-based business models. Typically, an e-commerce strategy incorporates various elements of the marketing mix to drive users to a Web site for the purpose of purchasing a product or service.
E-TAILING – Retail transactions conducted on the Internet.
ETHNOCENTRISM – An unconscious bias or belief that the home country approach to business is superior.
EXPORT/IMPORT – The integrated marketing of goods and services that are produced in a foreign country and vice versa.
GEOGRAPHICS – Geographic segmentation using factors based on location (e.g., the differences between urban, suburban, and rural consumers.)
INTERNATIONAL CONSUMERS – The ultimate user of a consumer product in a foreign market.
LOGISTICS – Logistics management is the term describing the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory and finished goods from point of origin to point of consumption.
MARKETING – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
PRICING – The degree to which buyers are sensitive to differences in price between alternative choices.
PSYCHOGRAPHICS – A term that describes consumers or audience members on the basis of psychological characteristics.
RADIO FREQUENCY IDENTIFICATION – A specific information technology application that allows the positive identification of merchandise both while in transit and during the materials handling process.
SPAM – Unwanted, unsolicited e-mail, typically of a commercial nature.
STANDARDIZATION – A strategy used by a company to use one marketing mix to sell its products in a foreign market.
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