ADAPTATION – The process of adjusting to a different environment.

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BRANDING – A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

CROSSCULTURAL SYMBOLS – The meanings of symbols across several cultures.

CUSTOMS BROKERSAn authorized agent specialized in customs clearance procedures.

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DEMOGRAPHICS – The study of total size, sex, territorial distribution, age, composition, and other characteristics of human populations.

DISTRIBUTION – The marketing and carrying of products to consumers.

DUTY – A taxation imposed on goods and services imported into a country. Also known as a tariff.

E-COMMERCE – A term referring to a wide variety of Internet-based business models. Typically, an e-commerce strategy incorporates various elements of the marketing mix to drive users to a Web site for the purpose of purchasing a product or service.

E-TAILING – Retail transactions conducted on the Internet.

ETHNOCENTRISM – An unconscious bias or belief that the home country approach to business is superior.

EXPORT/IMPORT – The integrated marketing of goods and services that are produced in a foreign country and vice versa.

GEOGRAPHICS – Geographic segmentation using factors based on location (e.g., the differences between urban, suburban, and rural consumers.)

INTERNATIONAL CONSUMERS – The ultimate user of a consumer product in a foreign market.

LOGISTICS – Logistics management is the term describing the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory and finished goods from point of origin to point of consumption.

MARKETING – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

PRICING – The degree to which buyers are sensitive to differences in price between alternative choices.

PSYCHOGRAPHICSA term that describes consumers or audience members on the basis of psychological characteristics.

RADIO FREQUENCY IDENTIFICATION – A specific information technology application that allows the positive identification of merchandise both while in transit and during the materials handling process.

SPAM – Unwanted, unsolicited e-mail, typically of a commercial nature.

STANDARDIZATION – A strategy used by a company to use one marketing mix to sell its products in a foreign market.

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