Economic Influence

  • Economic Trends
  • Domestic and International Trade

Competitive Influence

  • Market Structure
  • Competitive Strategy
  • Competitive Position

Social and Demographic Influences

  • Demographic Trends
  • Multiculturalism
  • Lifestyles
  • Ecological Concerns

Technological Influence

  • Advances
  • Research and Development Investment
  • Information Technology

Legal and Regulatory Influence

  • Federal Laws/Regulations
  • Provincial Laws/Regulations
  • Self-regulation
Cite this article as: William Anderson (Schoolworkhelper Editorial Team), "External Influences Affecting the Marketing Mix," in SchoolWorkHelper, 2021,
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