Economic Influence
- Economic Trends
- Domestic and International Trade
Competitive Influence
- Market Structure
- Competitive Strategy
- Competitive Position
Social and Demographic Influences
- Demographic Trends
- Multiculturalism
- Lifestyles
- Ecological Concerns
Technological Influence
- Advances
- Research and Development Investment
- Information Technology
Legal and Regulatory Influence
- Federal Laws/Regulations
- Provincial Laws/Regulations
- Self-regulation
Cite this article as: William Anderson (Schoolworkhelper Editorial Team), "External Influences Affecting the Marketing Mix," in SchoolWorkHelper, 2019, https://schoolworkhelper.net/external-influences-affecting-the-marketing-mix/.
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