External Influences Affecting the Marketing Mix

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External Influences Affecting the Marketing…

Economic Influence

Economic Trends
Domestic and International Trade

Competitive Influence

Market Structure
Competitive Strategy
Competitive Position

Social and Demographic Influences

Demographic Trends
Multiculturalism
Lifestyles
Ecological Concerns

Technological Influence

Advances
Research and Development Investment
Information Technology

Legal and Regulatory Influence

Federal Laws/Regulations
Provincial Laws/Regulations
Self-regulation

Author: William Anderson (Schoolworkhelper Editorial Team)

https://schoolworkhelper.net/

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External Influences Affecting the Marketing Mix

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Author: William Anderson (Schoolworkhelper Editorial Team)

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