Psychology: Survey method & Naturalistic observation

SURVEY METHOD The survey method involves handing out questionnaires to try to get an idea to establish people’s attitude, beliefs and behavior. You have a population of interest; who you are interested in surveying. E.g. You want to study Canadian teenagers about their attitude on the legalization of marijuana Ideally, you would give a survey…

Methods of Data Collection in Psychology: Pros & Cons

Method Primary Feature Main Advantages Main Disadvantages Case Studies An individual, group, or event is examined in detail, often using several techniques (Ex. Observation, interview, psychological test) Provides rich descriptive info, often suggesting hypotheses for further study. Can study rare phenomena in depth Poor method for establishing cause-effect relations.  The person or event may not…

Sex Psychology: Theoretical Perspectives on Sexuality

Evolutionary Sociobiology: using evolutionary biology to under social behavior of animals (i.e humans) Certain sexual behaviours evolved because it gave ancestors an evolutionary advantage Natural Selection: best adapted will contribute more offspring Evolution: hereditable traits passed on Attempts to explain why we court each, how we judge appearance, emotional care/bonds Sexual Selection: selection that results…

What is Sociology?

Coined by Auguste Comte (1798-1857), meaning the study of society- socius (being with others) ology (the study of) Henslin et al: “simply put, sociology is the discipline study of human social behaviour, especially the investigation of the origins, classifications, institutions, and development of human society on a global level” “the systematic study of social behaviour…

Psychology: The Science of Behaviour

Psychology = The scientific study of behaviour and the factors that influence it. Taking into account Biological, Individual and Environmental factors. Basic and Applied Science Two types of research: Basic research: Knowledge gained purely for its own sake. The goals are to describe how people behave and to identify factors that influence it. Research maybe…

Introduction to Psychology

What is psychology? Psychology is the scientific study of behaviour and mental processes. This definition of psychology reflects its concern with an objective study of observable behaviour. It also recognizes the importance of understanding mental processes that cannot be directly observed but must be inferred from behavioural and neurological data. Approaches to psychology There are…