J.C.H. Jones’s article “The Economics of the National Hockey League” (1969)purpose is to explain through simple micro economics that the prime motive of professional hockey team owners is profit maximization. The owners argue that their main interest is “for the love of the game,” not the financial benefits of owning a professional sports franchise and to avoid government regulations such as the Combines Act (note 1).
An article written in 1982 by J.A. Schofield entitled “The Development of First Class Cricket in England,” states the behavior of sport cartels. 
Three hypotheses are used to explain the behavior described by Schofield, number two being developed by J.C.H. Jones (1969). (1) The profit maximization hypothesis.(2)The joint profit maximization hypothesis that the entire cartel (league)strives for. This hypothesis does not incorporate non profit objectives that influence group behavior. (3) The utility maximization model that allow for many possibilities usually compromising arguments such as the success of the team at a given year and paid attendance for the team’s venue.
By explaining the frame work of a professional sports league Jones introduces us to factors that make an organized league function, which seems quite familiar to any other monopolistic markets. Since no team can create any revenue by themselves they must form a coalition with another club to produce a profit generating output, namely a hockey game. Other clubs enter this coalition thus creating a formal league which we call the National Hockey League. Jones then states how revenue is generated in the N.H.L and how it is affected by certain factors.
A theoretical model of the N.H.L is created by Jones with all things being equal, creating equilibrium amongst all clubs. The model is then adjusted to real life variables that turns his theoretical model into what we know as the N.H.L. Jone’s variables includes the incentive for teams to win (this being the Stanley Cup), different quality of players, the amateur draft (a draft at the end of the season which amateur players a selected, last place team gets first pick and so forth), and player redistribution (trades).
By applying micro theory Jones clearly presents his argument which I was able to understand with my current knowledge of microeconomics. Jones examines the revenue side of an individual team using the usual variables tastes, prices, incomes, quality and substitutes. On the supply side Jones stresses that the major element is the human inputs namely the hockey players. The data that Jones used was team statistics such as their final rank at the end of the season and the paid attendance as a percentage of maximum seating capacity. By using this data Jones is able to establish trends that arise from season to season, thus helping him establish his argument on profit maximization.
Jones article is meaningful at the moment because of the current labor disputes amongst the players and the owners. “The Economics of the National Hockey League” states what the N.H.L. should be and also indicates what is wrong with its current status. The current issues pressing the N.H.L. such as a salary cap, revenue distribution, and league expansion are all measures that the team owners are striving for. By installing these measures into the N.H.L. the equilibrium achieved in Jones’s theoretical model would be easier to achieve thus maximizing the owner’s profits. One variable that Jones could not foresee in 1969 is the outrageous salaries being paid to the players and the proposed salary cap from the owners. I believe that Jones’s argument that owners motives are purely geared towards profit maximizing would be stronger if the idea of a salary cap was present then.
Jones concludes that the National Hockey League is profit driven and clearly posses monopolistic qualities. Upon proving this through simple micro economics the N.H.L. can fall under certain government regulations such as The Combines Act. Since this article was written in 1969 many changes have been made to the governing bodies that control the National Hockey League however its functions can still be explained through micro economics.
REFERENCES
1.The Combines Act. R.S., C314 s.1, 1966
2. J.C.H. Jones, “The Economics of the National Hockey League”, Canadian Journal
of Economics, vol 2 (February 1969), pp. 1-20
3. J.A. Schofield, “The Development of First-Class Cricket in England: An
Economic Analysis”, The Journal of Industrial Economics, vol. 30, no.4 (June
1982), pp.337-360
