PERSONAL

  • Curiosity, desire to learn about an area, enhance self esteem, stress relief (need to get away), improve health, recreation
  • Ex. Weekend Getaway

ENVIRONMENTAL

  • Desire to experience different landscapes, check out different types of wildlife, enjoy outdoor experiences
  • Ex. Safari

CULTURAL

  • Desire to explore art, history, food, religion, language, etc., may be something from your own culture or from another culture
  • Ex. Festival

SOCIAL

  • Visit friends and family, travel with friend(s) to a destination away from home (domestic or international)
  • Ex.  March Break in Mexico with friends

ADVENTURE

  • Desire for exhilaration, risk, challenge or exploration
  • Ex. White water rafting in Ottawa

BUSINESS/PROFESSIONAL

  • Business conventions, workshops, exhibitions, school trips
  • Ex. School trip to Niagara Falls

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