Memory: Storing & Accessing Information

Memory – processes that allow us to record and later retrieve experiences and information Memory as Information Processing Encoding – getting information into the system by translating into a neural code that your brain processes Storage – retaining information over time Retrieval – the process of accessing information in long term memory Three-Component Model Three…

Learning: Classical Conditioning & Operant Conditioning

Learning – process by which experience produces a relatively enduring change in an organism’s behaviour or capabilities Adapting to the Environment Behaviourists focus on how organisms learn, examining the processes by which the experience influences behaviour Ethology focuses on the functions of behaviour Adaptive significance – how behaviour influences an organism’s chances for survival Fixed…

Statistics in Psychology: Variance, Deviation

Descriptive Statistics: Summarizes and describes characteristics of a set of scores for a group Frequency Distribution: # of people who received each score Histogram: frequency distribution turned into graph. Measure of central tendency: mean (average), median (middle), mode (most often) Measure of variability: provide info about spread of scores (i.e range) (highest- lowest) least informative…

Psychology Study Methods, Research, Validity

Key scientific attitudes: Curiosity, skepticism, open-mindedness Hindsight: explaining behavior after the fact (problem: multiple conflicting outcomes and explanations for results) Use Scientific Process with variables and factual observations Scientific Process: Formulate a question based on observed events Formulate a tentative explanation for why those event transpired (hypothesis) Conduct research to test it Analyze research and…

WHY DO PEOPLE TRAVEL? TRAVEL MOTIVATORS

PERSONAL Curiosity, desire to learn about an area, enhance self esteem, stress relief (need to get away), improve health, recreation Ex. Weekend Getaway ENVIRONMENTAL Desire to experience different landscapes, check out different types of wildlife, enjoy outdoor experiences Ex. Safari CULTURAL Desire to explore art, history, food, religion, language, etc., may be something from your…