Article last reviewed: 2017 | St. Rosemary Institution © 2010-2018 | Creative Commons 4.0

The Onion’s MagnaSoles – Rhetorical Analysis

The Onion’s satirical article, “Revolutionary New Insoles Combine Five Forms Of Pseudoscience”, uses several rhetorical devices to campaign its innovative, revolutionary product: MagnaSoles shoe inserts. Using the fictional MagnaSoles as a model, the article humorously mocks the strategies used by companies to market products to attract its susceptible customers. Using an exaggerated or sarcastic tone…