What is Branding and Positioning

BRANDING AND POSITIONING PACKAGING Who packages the items? Raw material processors, manufacturers, retailers Why and how are things packaged? Protection Convenience Information Environmentally Friendly Promotion Appearance and Branding Packaging is often referred to as “THE SILENT SALESPERSON” 6 FUNCTIONS OF PACKAGING Protection Protect from breakage (bubble wrap, foam) Protect from germs, air, sunlight, dust/dirt (air…

What is Cultural Anthropology

Cultural anthropology is the study of how culture shapes human ideas and learned behaviours.  It examines how cultures have developed and compares similarities and differences among them. Cultural anthropologists base their knowledge on observation.  They try to be objective and draw conclusions from data, without imposing their own personal judgments. Many times anthropologists are faced…

Key Changes of Renaissance and Reformation

Charles V (24 February 1500 – 21 September 1558) was ruler of the Holy Roman Empire from 1519 and, as Charles I of Spain, of the Spanish realms from 1516 until his abdication in 1556.   As the heir of four of Europe’s leading dynasties – the Habsburgs of Austria, the Valois of Burgundy, the Trastamara of Castile and the House of Aragon – he ruled over extensive domains in Central, Western and Southern Europe, as well as the various…

Types of Irony

1. Verbal Irony: This occurs when a character says one thing but suggests or intends the opposite.  For example, in Julius Caesar, Mark Antony says “and Brutus is an honorable man,” when he really means that Brutus is dishonorable because he has betrayed Caesar. Very similar to sarcasm, although sarcasm is harsh and direct while…