Article last reviewed: 2016 | St. Rosemary Institution © 2010-2017 | Creative Commons 4.0

Customer Relationship Management

Marketers use customer relationship management tools to create marketing programs that satisfy customers Customer relationship management involves three stages: customer acquistion, customer retention, and customer reacquisition Customer relationship management Overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction Information technology and database systems Customer contact brands or companies…

Functionalism, Systems Theory, Symbolic Interactionism, Social Exchange Theory

Functionalism: -The sociological theory that ties to explain how a society is organized to perform functions effectively. This theory focuses on how the structures function within society. It is the oldest sociological theory and is also used by anthropologists. – These structures, for example: the law, political system, and family; called institutions. – assumes that…

Studies of the Family: Psychological, anthropological, sociological

ANTHROPOLOGICAL: The study of human behavior in societies, therefore it is the study of culture, the arts beliefs habits institutions and other endeavours that are characteristic of a specific community, society, or nation. – studies highlight the diversity of behaviors that fulfill the functional requisites of society. – ethnocentrism: the tendency to evaluate behavior from…