Article last reviewed: 2016 | St. Rosemary Institution © 2010-2017 | Creative Commons 4.0

Methods of Data Collection in Psychology: Pros & Cons

Method Primary Feature Main Advantages Main Disadvantages Case Studies An individual, group, or event is examined in detail, often using several techniques (Ex. Observation, interview, psychological test) Provides rich descriptive info, often suggesting hypotheses for further study. Can study rare phenomena in depth Poor method for establishing cause-effect relations.  The person or event may not…

Sex Psychology: Attraction, Love, Effective Communication

ATTRACTION Girl next door: You are most likely to meet and be attracted to or attract; people within your geographic and time range. Most people meet through: 1) Friends (1/3), School, Family and Religious Events. Repeated contact increases a person’s “liking” (Saegert et al) Mere-Exposure Effect; repeated exposure to stimuli increases our liking for that…