The parable of the workers in the vineyard is about several workers who are hired by a man who owns a vineyard, over different periods of time. At the end of the day the people who are hired first expect to be paid more than those hired later. But, the man pays all of the…
The parable of the prodigal son is about a young man who demands his father’s inheritance while he is still living. He takes the money and foolishly squanders it. He comes back and repents to his father and is taken in with open arms. Meanwhile, the father has a second son, who becomes jealous of…
The parable of the unmerciful servant is about a servant whose master ordered him to pay back 10 000 talents of money. The servant could not pay the money and asked his master for mercy. The master told him he did not have to pay off the debt. Then another servant who owed the servant,…
The parable of the ten virgins is a story about ten virgins who are awaiting a bridegroom’s arrival. There are five virgins who are prepared for the arrival and they await him with a jar of oil. They five virgins who are not prepared do not have a jar of oil and leave to go…
The parable of the lost coin is the story about a woman who loses one of her ten silver coins. She looks through her entire house and rejoices when she finds the coin. After finding this coin, the lady makes it seem like that one coin has become more valuable than all of the other…
The parable of the two sons is about a father who tells his first son to go work in the vineyard. The son says he does not want to, but he winds up working on it anyway. When the father tells his second son to go work on the vineyard, he tells him he will…
The parable of drawing in the net is a story told by Jesus about a fisherman who catches many fish from the lake. He keeps the ones which he likes and he throws away the ones which are bad. The significance of this story to me is the judgment theme. The fisherman in this parable…
The parable of the unjust judge is a parable told by Jesus about a judge who did not fear god, nor care for his fellow man. He is approached by a lady, who asks him to grant her justice. The judge decides to grant her justice so that she will stop bothering him. God accepts…
The parable of the wise and foolish builders is a parable told by Jesus telling people to listen to his advice. Jesus takes the man who built his house on the rock as an example. In extreme conditions the man whose house was built on a rock survived through the storm. The foolish builder built…
The Good Samaritan is the story of a man who was robbed and beaten and left for dead. While he is lying there clinging to life, he is passed by several people of the prominent ethnic groups and communities who choose not to help him. Finally, a Samaritan who is not as prominent and has…
Customer relationship management (CRM): The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. (Software that keeps your files, banking systems have all your information stored). The software can be assessed from wherever because its on the companies server. CRM entails cultural changes: CRM is an overall company…
Nature and importance of marketing channels: Marketing channel: the set of individuals or firms involved in the process of making a product available. Intermediaries: Individuals or firms performing a role in the marketing channel, involved in making a product available. Functions performed by intermediaries: – Transactional function: This is done when they buy and sell…
Types of products: Product: A good, a service, or an idea consisting of tangible and intangible features. Non-durable goods: An item that does not last and is consumed only once, or for a limited number of times. (Food and fuel) Durable good: A product that lasts for an extended period of time and encompasses items…
Market segmentation: The aggregation of prospective buyers into groups that have common needs and respond similarly to marketing programs. 2 main market segments: – Consumer market: Consists of products, ideas, and services that a person can purchase for personal use – Business market: Products that are purchased either to run a business or to be…
Marketing information system (MIS): A set of procedures and processes for collecting, sorting, analyzing, and summarizing information on an ongoing basis. Market research: The process of collecting and analyzing information in order to recommend actions to improve marketing activities. Research classifications: Exploratory research: Preliminary research conducted to clarify the scope and nature of the marketing…
Learning: Behavioral learning: The process of developing automatic responses to a type of situation built up through repeated exposure to it. Marketers use: Stimulus generalization: Using the same brand name to launch new products is a common application. Stimulus discrimination: Ability to perceive differences among similar products. Cognitive learning: Involves making connections between two or…
Consumer behavior: Actions a person takes when purchasing and using products and services. Consumer purchase decision process: Stages that a buyer passes through when making choices about which products or services to buy. Stages: Problem recognition: perceiving a need: This is when a person realizes that the difference between what he or she has and…
The marketing environmental scan: The process of continually acquiring information on events occurring outside the organization to identify trends, opportunities and threats to your business. 6 forces marketers look at: Demographic forces: The statistical data on a population according to characteristics such as age, gender, ethnicity, income and occupation. Socio cultural forces: Cultural values, ideas,…
The essence of marketing: – Focusing on customer needs – Creating customer value (Achieved by delivering outstanding value through the combination of (1) pricing strategies, (2) product design, and (3) service elements. – Appealing to target markets – Coordinating the marketing mix Customer value: The unique combination of benefits received by targeted buyers that includes…
The cardiovascular system or circulatory system is a system which moves nutrients, gases and wastes between cells, helps fight diseases, and transports blood throughout the body (Circulatory System). The main components of the human cardiovascular system include the heart, blood, and various blood vessels. There are several different circuits contained in the cardiovascular system. One…
