Tutor and Freelance Writer. Science Teacher and Lover of Essays. Article last reviewed: 2019 | St. Rosemary Institution © 2010-2020 | Creative Commons 4.0

Methods of Data Collection in Psychology: Pros & Cons

Method Primary Feature Main Advantages Main Disadvantages Case Studies An individual, group, or event is examined in detail, often using several techniques (Ex. Observation, interview, psychological test) Provides rich descriptive info, often suggesting hypotheses for further study. Can study rare phenomena in depth Poor method for establishing cause-effect relations.  The person or event may not…

Shoppers Drug Mart: Background, Mission Statement, Trademarks

Company Background Shoppers Drug Mart Corporation is Canada’s largest pharmacy chain with over 1,132 stores from coast to coast. It was founded by a Toronto pharmacist named Murray Koffler in 1962. Shoppers Drug Mart was once a small pharmacy in Toronto owned by the Koffler family and it was originally named Koffler’s Drugs. Koffler believed…

Sex Psychology: Attraction, Love, Effective Communication

ATTRACTION Girl next door: You are most likely to meet and be attracted to or attract; people within your geographic and time range. Most people meet through: 1) Friends (1/3), School, Family and Religious Events. Repeated contact increases a person’s “liking” (Saegert et al) Mere-Exposure Effect; repeated exposure to stimuli increases our liking for that…

The Second Triumvirate: Marc Antony and Cleopatra

Mark Antony 82-30 BCE in sole command after Caesar’s death Boisterous, extravagant, at drinker A gambler (aleator) March 17th: the Senate’s comprimise Assassins granted immunity and provinces; Caesar’s acta were confirmed Senate trying to avoid civil war Civil war averted (temporarily) Urban plebs and the army loyal to Caesar however Caesar’s will: left land and…